Sort Me Out for Alzheimer’s Disease Association

Imagine logging into your Facebook and seeing your data getting erased gradually – personal information, pictures and friend’s list. Scary, isn’t it? This is somewhat similar to what Alzheimer’s patients have to go through. Grey Singapore based their latest campaign on this concept; the “Sort Me Out” app allows users to experience the effects of Alzheimer’s – it was so real that Facebook requested for the app to be taken down!

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