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The Cannes International Festival of Relationships

So to to all leaders I say this…

Place ‘having the very best and strongest relationships’ at the top of your KPI’s. Without this as your core focus, other objectives will be difficult to achieve.

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Iceberg – TUI Travel

There is more to Australia than the Sydney Opera House and there is more to Egypt than the Pyramid. This Cannes-winning campaign by Grey Group China shows you that with TUI, travelers could expect more than just a cliche visit to the iconic places of interest.

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Grey acquires ArtM

Grey Group, one of the largest global communications network announced today, that it has signed an agreement to acquire, conditional on regulatory approval, a majority stakeholding in ArtM Communications Group, a leading full-service integrated communications company in China.

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Are QR codes really effective?

Not too long ago during a lecture about shopper marketing in Korea, a graduate student from Northwestern asked, “Are QR codes really effective?” and this simple question encapsulates just how little we understand about the new marketing techniques in the information cum digital age.

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