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Making sense of integration

Creative ideas certainly should be subjected to some form of scrutiny by activation for feasibility and PR for “sell-ability” to the cynical media and digital wizards in order to figure out a way to make something that has “share”-ability value.

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360 – Fujifilm

How do you depict a camera’s benefit of having a 360 degree motion panorama function? Check out how the team at Grey Group India executed the campaign for Fujifilm Finepix HS20EXR in a simple, yet clever manner.

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