Physical meets Digital

The most innovative brands now augment both physical and virtual spaces using technology. Technology doesn’t care where it is. So it is time to start re-framing our physical output to augment with digital.

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touch n go - feat

Touch ‘n Go appoints Grey Group Malaysia

Grey Group Malaysia will be handling a brand repositioning communications plan for Touch ‘n Go. Congrats team!

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Experience #TheEverydayEffect of P&G

What if one day you received a blue box filled with goodies from P&G, personally delivered to your doorstep? Check out how P&G affects change in the lives of ordinary Japanese in the campaign “The Everyday Effect”, developed and executed by Grey Tokyo:

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BoboyCherry - feat

Campaigns & Grey makes top-level leadership promotions

Congrats Boboy and Cherry on your recent promotions! Bring out the champagne!

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the lone nurse - feat

Grey Canberra and Graffiti pay homage to military nurses through The Lone Nurse

In WWI, when 330,000 Australian soldiers went to war, 3,000 nurses followed. Grey Canberra together with Graffiti installed 110 green canvas army tents and one lone tent marked with a red cross in the heart of Sydney’s CBD – to pay homage to these special war heroes and highlight the hardships of military nurses for the latest exhibition at The Australian War Memorial in Canberra.

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masanori - featured

A Creative’s Thoughts: Post-Great East Japan Earthquake

What I thought post-Great East Japan Earthquake on Mar 2011 was to go back to the starting point of how to make advertising. More than 18,000 people lost their lives, with many injured and missing. I thought a lot about how Tokyo felt at the time, how it was to actually be at the disaster areas and how I could convey these thoughts through the variation of mediums.

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It’s Time to Roll!

Tyres don’t just carry us across roads to our destination. They carry us through life’s journey. Check out how the team at Grey Group Singapore shows us that Birla Tyres help to keep us moving forward to achieve our goals.

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Malvika - feat

“You don’t even smoke?? But hey, aren’t you in advertising?!”

And I am really sorry I also don’t have a tattoo on my lower back or feel the need to smoke pot before I crack that big idea and am sorry I can’t regale you with stories of me bumping into random trainees having hot, torrid sex on the office printer at 11pm during ‘pitch’ nights because the ones I work with are usually doing layouts of a different kind…

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tony mansfield - feat

Canberra CityNews chats with Tony on his move to Canberra and the capital’s branding efforts

A change of job brought Mansfield to Canberra a year ago, to run the local office of global advertising giant, Grey Group, where his role as general manager once again involves facilitating change, for the business and its clients.

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Dyslexia didn’t stop Albert, John or Pablo

Did you know that Albert Einstein, Pablo Picasso and John Lennon were dyslexic? Check out the latest campaign by Grey Kuala Lumpur for the Dyslexia Association Malaysia.

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