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What’s Next for Chinese Brands?

This report also analyzes and ranks brand contribution. The higher the brand contribution rate, the stronger the brand value. Since this trend is so apparent, we can’t help but wonder, what are the benefits of high brand value? Of course, we can list all kinds of benefits from extensive research, demonstrations and theories. However, I just want to point out the obvious: companies with high-value brands usually operate better.



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Teams Bangladesh and Indonesia scoop a Bronze at Ad Stars 2013

Congrats to the teams at Grey Group Bangladesh and Grey Group Indonesia for bringing home a Bronze each at the recently concluded Ad Stars 2013! Check out their campaigns here:



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Haruki Murakami: The Way of Work

That is why good novels inspire while management speeches bore and intimidate. If we spent a little more time observing every business
strategy or discussion, collecting more possibilities cautiously, rather than jumping to conclusions, we can plant those possibilities into our
reader’s heads. Each reader can play out those possibilities in his/her preferred sequence which is much easier for them to understand.



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Shoppable Film

Shoppable film goes mainstream

Leveraging on consumer’s obsession with online video, we’re seeing many brands produce interactive and shoppable film content. These films portray products in a more engaging and desirable form and link directly from within the film to the shopping cart (or store locators for those without an ecommerce offering). Check out how shoppable film provides a real opportunity for any brand with an online presence:



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Grey Group Bangladesh wins creative mandate for UCB and BRAC Bank

Congrats to the team for having awarded the creative mandate of two leading banking and financial companies in the country!



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Grey Group kicks off digital expansion in Asia with launch of Yolk(at)Grey

Poised to surf SE Asia powerful digital wave with launch of Yolk(at)Grey – Grey Group, one of the largest integrated communications network in the region today announced the establishment of Yolk(at)Grey in key Southeast Asia markets, namely Philippines, Indonesia and Vietnam.



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Plate for a Cause

Campaigns & Grey to support 34 scholars at Smokey Mountain

Campaigns & Grey’s CSR initiative “Plate for a Cause” has been sponsoring the education for the forgotten children of Smokey Mountain for the past decade. Be inspired and read on to find out more about the cause here.



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SPH iink Awards crowns Grey Group Singapore “Creative Agency of the Year”

Grey Group Singapore is “Best Creative Agency of the Year 2013″ and picked up a Grand Prix, 2 Gold, 1 Silver, 1 Bronze. Bring out the champagne!



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Going dark on technology

How much is too much? Have digital and connected-ness become so overwhelming that you have to take a step back and #unplug? Check out how some brands attempt to resolve this tension and provide that coveted peace of mind.



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