A Lullaby of Love: Downy Says “Thank you, Mom!”May 17th, 2014
“For the one who softens your heart.
Thank you Mom, from Downy.
Wash in the love.
#Downy #MothersDay” – Downy
This Mother’s day, Campaigns & Grey and Downy join in celebrating the unconditional love of mothers everywhere.
The video depicts a mother tucking her daughter into bed with soft sheets while singing a lullaby to her. As the years passed, the roles reversed revealing the daughter doing the same for her mum.
The video was posted online in the Philippines but was picked up in North America which has since generated close to two million views.