A super ecosystem is rising from the East by Joseph TsangApril 19th, 2016
“Ecosystem for marketers, in my own definition, is the mixture of digital and communication strategies. Digital strategy is basically to identify the role and objective of the different digital platforms or the paid-owned-earned media. Communication strategy is to apply the big idea onto different digital platforms with relevant messages/tactics throughout the complex consumers purchasing journey in order to achieve business goals. But the focus for this article will be ecosystem for consumers.” – Joseph Tsang, Digital eCosystem Director, Grey Group Greater China
In Joseph’s piece, he looks into one of the spotlighted topics in the last decade, the ecosystem, and how one is rising fast in the East.
Read his article here.