A very warm welcome to Asim Naseer

Last week, as part of our Grey Curious initiative, we invited Asim Naseer, Global Marketing Director, P&G Skincare, down to share his insights on campaigns which have made a difference.

 

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Asim also provided his expert take on the campaigns which made reverberations across the industry, with in-depth analyses on why they were incredibly well-received.

 

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Here’s a list of his favourites:

1. Volvo & Grey London

http://www.adweek.com/creativity/volvo-and-grey-london-invent-invisible-paint-lights-cyclists-night-163711/

2. Under Armour & Droga5

http://www.campaignlive.co.uk/article/its-dark-will-put-light-says-new-armour-campaign/1384822

3. Harvey Nichols

http://adage.com/article/special-report-cannes-lions/harvey-nichols-shoplifting-ad-takes-film-grand-prix-cannes/304702/

4. Shiseido

http://www.adweek.com/brand-marketing/ad-day-remarkable-makeup-ad-high-school-girls-has-one-hell-twist-167710/

5. Heineken

http://www.adweek.com/brand-marketing/ad-day-remarkable-makeup-ad-high-school-girls-has-one-hell-twist-167710/

6. MACMA

http://creativity-online.com/work/macma-boobs4boobs/46621

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