And the Emmy goes to… Grey!

What do Game of Thrones, 30 Rock and Grey New York have in common?

They are all winners at the 2013 Primetime Emmy Awards.

Grey New York graced the winner’s list at the 2013 Primetime Emmy Awards which were handed out on Sunday at the Nokia Theatre Los Angeles.

The star-studded, highest and most prestigious creative recognition in American television, awarded Grey with the best primetime commercial Emmy Award – a first for both the agency and the client, Canon – for their “Inspired” TV commercial. The ad celebrates the never-say-die attitude of photographers to get the perfect picture. Check out the TVC below:

The commercial, shot on all Canon equipment, was one of only four nominees from the entire year and the only commercial to win, beating out the likes of Nike and Google.

What a way to become more famous and effective!

Read all about it at Adweek & Ad Age Creativity.

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