Luke’s Cannes Diary: Art of Listening with Lou Reed

Lou Reed


Today our global creative chief, Tim Mellors interviewed Lou Reed and talked about Lou and his life. The Velvet Underground, living with Andy Warhol, the importance of audio quality and the changes in technology. Lou even recited some amazing poetry for us.

I could talk about Lou forever, but Wikipedia does his ‘story’ better so google it, but I was reminded of a very important thing during this interview. And I saw it on two fronts:

1. Upon starting his speech Lou berated the audio guys running his microphone for having a dull (almost inaudible) hissing feedback sound. He then quickly said to us “I earn a living from listening”. And he truly meant it.

2. Then we all witnessed the art of listening first hand as Tim just let Lou talk. It was a master stroke as Lou, who is famous for not talking in interviews and/or walking out, took over and told his story. Tim asked some key questions along the way, but otherwise simply listened along with the audience.

The art of listening. It’s the key to success.

Check out Lou Reed’s interview with Cannes Lions 2013 about his views on creativity today between the music and advertising industries:



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Luke Waldren

CEO, Grey Australia


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