Campaigns & Grey and Nissin Cup Noodles spices up a New Campaign

Neuron, the second ATL agency of Campaigns & Grey, teamed up with Nissin to launch a campaign for Nissin Cup Noodles’ new Spicy Hot Beef flavor in the Philippines.

The campaign aimed to draw from the audience, a powerful craving for cup noodles with the juiciness of flavorful beef and an intense kick of spice, all while also promoting the Japanese equity of the brand.

What resulted was a spot created using powerful, visually arresting elements that fused Japanese culture with Filipino humor.

With this Spicy Hot Beef campaign, Neuron has shown that they have truly mastered the brand character of Nissin Cup Noodles and are ready to take on even more creative collaborations in the future.

Credit
Creative Director: Jun Ureta
Art Director: Chico Javier
Copy Writer: Patricia Lumanlan
Managing Director: Meldy Warren
Account Manager: Addison Quintos
Producer: Steve Vesagas / Sonny Trajano
Director: Jeorge Agcaoili
Production House: Provill
Post-production: Provill



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