Cannes Contenders – Friendshit (TH)

GREYnJ United partnered with Kasikornbank to launch ‘Friendshit’, a case study on leveraging trademark storytelling to narrate a universal truth.
Featuring the socially-awkward Hui, who finds it a daily uphill challenge to make friends and ingratiate herself into mainstream society, the spot weaves in the K Plus app as a mechanism the teens leverage as a platform to break the ice with people from all walks of life.



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