Cannes Contenders: Grey Group Bangladesh

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…

Grey Group Bangladesh
In Bangladesh, most people don’t have access to normal banking. They are ‘the un-banked’ and have to rely on old-fashioned physical cash. This makes daily life complicated and exposes them to the risk of theft. Yet, only a small percentage of the 160 million people use the existing, easy to use and safe, mobile payment banking systems even though almost everyone possesses a mobile phone.


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