Cannes Contenders: Grey Group Malaysia

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…

Grey Group Malaysia
The world’s oceans are drowning in plastic, the vast majority are single use. On average, every Malaysian uses 300 plastic bags per year, 9 billion bags in total. To accelerate the reduction in single use bags and reinforce Tesco as a leading sustainability champion Grey Group Malaysia  created the Unforgettable Bag. By simply adding a barcode, they transformed the bag into an ongoing discount, an incentive that creates behaviour change on a mass scale. Creating a life-saving behaviour every time we shop. Use This Bag. Saves You Money. Saves Our Ocean.


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