Cannes 2013: Grey Melbourne scores Silver Outdoor Lion for “A Place to Remember”

A big congratulations to the team at Grey Melbourne for bagging a Silver Outdoor Lion for their TAC “A Place to Remember” campaign in the Outdoor category!  Check out their award-winning campaign:

A Place to Remember (The Long Table)
Award: Silver Lion

Outdoor Lions
Client: Transport Accident Commission (TAC)
Category: Special Build
Type of Entry: Ambient

As a grim reminder of the road toll in 2012, the team at Grey Melbourne presented a 67m long table complete with 262 empty chairs – each empty place remembers a life lost on Victorian roads in that year. Tributes, safety messages, and images were directed to #aplacetoremember. As the road toll increased, chairs were added. Over the time of the installation, 6 chairs joined the table. Thousands of messages of hope and safety were left at the long table and shared on Twitter, Facebook and Instagram.

Kudos to the team behind the campaign!

photo

Agency: Grey Melbourne
Executive Creative Director: Michael Knox
Creative Director: Nigel Dawson
Copywriter: Michael Knox
Art Director: Peter Becker
Photographer: Eve Wilson
Account Supervisor: Randal Glennon /Jodi Gubana
Producer: Kerrie Spaaragaren / Kath Regan
Designer: Juan Lozano



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