huma edited

Huma Qureshi: Music Maketh the Ad – Will it Work Again for Levi’s?

When the English model Nick Kamen strolled into a laundrette in 1985 to the sound of Marvin Gaye’s I Heard It Through The Grapevine, Levi’s knew what it was doing. Music, subtle humour, emotional connection, 501 jeans, sex …

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Postcard from Singapore: Subbaraju Alluri tells us why Singapore is Home

What seems like a lifetime ago, I left a little place called home and traveled far and wide to a land that was a hybrid of both, city and country. I gave up countless comforts to come here and start …

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Nirvik Singh featured in PORTFOLIO Magazine article – The 100 Year-Old Startup

A hundred years ago on this day (1st August 1917), Larry Valenstein founded Grey Studios with $100 he borrowed from his mother, and named his new business after the color of his office walls. In 1921, Arthur Fatt came on-board …

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Joseph Tsang – The Key for Brand Success in China is a Strong Digital Presence

Digital ad spending in China keeps rising, despite a minor slowdown in the world’s second-largest ad market. In fact, 57% of advertising spending in China will be directed to the internet in 2017, according to GroupM’s “This Year, Next Year”…

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Ali Shabaz on his thoughts: Youth vs. Experience

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Fran Luckin 2

Fran Luckin on Maggs on Media

What is the significance of Cannes? How has the nature of the Advertising industry changed and adapted over the years? Why are young people the lifeblood of the industry?

For the answers, catch Fran Luckin, Chief Creative Officer, Grey …

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Rumki Fernandes

Shapshot: Rumki Fernandes

Rumki Fernandes, Regional Director, Talent and HR, Asia Pacific, Middle East & Africa, Grey Group, shares a persistent problem as well as three important learning points she picked up throughout her 20-year career in HR.



Q: What was

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Andrew Boatman

Andrew Boatman: Emerging markets, the struggle is real

How have the mindsets of multinational brands shifted over the years, and how are marketing budgets best optimized today?

Andrew Boatman (Vice-President & Group Account Director, GSK, Grey Group Singapore) shares his thoughts


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Nugroho Nurarifin – It is not always about a fresh start

“In an industry where the main product is all about creativity, it is of course natural for advertising industry to put a lot of emphasis on newness. Moreover, as innovation is a dominant theme of this age, again, it’s not …

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Happy International Women’s Day 2017

Happy International Women’s Day!

The Grey Group Singapore office banded together to create a video collage in tribute of our outstanding female colleagues who have made a difference.

On the creative front, the Grey Dubai office created a stirring series …

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Vidya Manmohan takes a stab at predicting the Dubai Lynx International Festival of Creativity

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Sunil Lulla_GreyIndia-thumb-230x321-156580

There is a lot of conservatism among consumers these day, says Sunil Lulla

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Nirvik Singh on the prospects for the global economy in the Year of the Rooster

What are your thoughts regarding the global economy in the Year of the Rooster?

Find out what Nirvik Singh, Chairman & CEO, Grey Group Asia Pacific, Middle East & Africa thinks:


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Sunil Lulla’s Feature on IMPACT

Sunil Lulla (Chairman and Managing Director, Grey Group India) was most recently featured on the December edition of IMPACT magazine. Read on more below to find out more about what inspires Sunil:


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Suresh Ramaswamy in Keynote Speaker Role at “Demystifying Digital Marketing” Summit

Suresh Ramaswamy (Digital Lead – Regional Director, Southeast Asia) was invited to be among the panel of keynote speakers at the Digital Marketing Summit 2016 in Dhaka, Bangladesh. Titled “Demystifying Digital Marketing”, the summit was part of an larger-scale initiative …

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Nirvik Singh – Views From The Top

Nirvik Singh, our Chairman & CEO was most recently featured on The Business Times, where he was invited to share his views on the event that has had the biggest impact on the industry.

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Joseph Tsang

A super ecosystem is rising from the East by Joseph Tsang

In Joseph Tsang’s piece, he looks into one of the spotlighted topics in the last decade, the ecosystem, and how one is rising fast in the East.

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Noc Choi in an interview with Hong Kong Baptist University

Noc Choi, strategic planner of Grey Hong Kong, was interviewed by Wayne Yum, a researcher from the Department of Communication Studies of Hong Kong Baptist University.

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LEroy Alvares

Leroy Alvares shares with Clickz Asia about pulling heart strings in advertising

Leroy believes that good ads are the ones that tugs on the consumers’ heart strings, and this can be seen in the ads he has chosen.

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Ali Shabaz

The Drum interviews Ali Shabaz on the issues of award shows

The Drum interviews Ali Shabaz on his thought about ad scamming.

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