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Sonya Misquitta on Marketing to Asia’s Muslims



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Konstantin Popovic: Tech can close the health gap



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Eunice Gan

Eunice Gan reflects on the switch from analog to digital

Eunice Gan, Strategic Planning Director, Campaigns & Grey PH​, reflects on the switch from analog to digital.



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SCMP

Adeline Lee’s comment on the South Morning China Post

“Malls have developed to become a place for entertainment, from movies to ice skating and fabulous restaurants that are very important for shoppers,” says Adeline Lee, founder and CEO of Grey Shopper DPI, a retail services company.



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Michael Knox

Michael Knox celebrates getting things done

In this month’s AdNews Opinion issue, Michael Knox celebrates getting things done.



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Financial Express_Dheeraj Sinha

Dheeraj Sinha shares with The Financial Express on advertising to women

For International Women’s Day, Dheeraj penned his thoughts for The Financial Express on advertising to women and advises on the ‘dos’ and ‘don’ts’.



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Rumki Fernandes on the success of team building

Rumki Fernandes, Regional Director, Talent & HR, Grey Group Asia Pacific shares with Human Resources magazine on Grey Group Asia Pacific’s very own real-life success story on team building across geographies.



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Joseph Tsang on creating great earned social media campaigns for China

Joseph shares with Clickz on the mistakes some social media campaigns are making and what are the good ones that echo success for the brand.



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Leon Liu shares ‘how to build a brand for the people’

Leon Liu’s article examines how one can build a brand for the public in today’s digital marketing world, and how their strategies have changed.



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Sunil Lulla on the importance of partners

Sunil shares with Impact magazine on the importance of partnership and how it drives the business to create famously effective work for our clients.



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Shachi Somani’s adventures at the Hero MTB Himalaya Race

Shachi Somani, an architect who works in Grey Group India’s Retail & Activation team, took part in the Hero MTB Himalaya Race. The race is a cross country endurance race and is the world’s third toughest race.



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POAD @ Grey – Keith Ho

The fourth issue of POAD’s “Saluting the World’s Most Respected Advertising Agencies” eDM series interviews Keith Ho, Managing Director & Chief Creative Officer of Grey Group Hong Kong.



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Jim Heekin’s interview in India

Jim Heekin’s interviews with CNBC and Brand Equity – The Economic Times.



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Dheeraj Sinha

Navigating With A Broken Compass – Dheeraj Sinha

Dheeraj Sinha, our Chief Strategy Officer for Grey Group South & Southeast Asia, shares with The Economic Times’ Brand Equity about what good is big data without reliable data to work with.



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Eric Leong

Movember, masculinity and man-wives – Eric Leong

Eric Leong guest posts for Mumbrella Asia where he looks at the growing phenomenon of the househusband and wonders what this means for marketers.



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The Hidden Gem of Asia

Rachita Dutta, Country Head of Grey Group Sri Lanka, shares why Sri Lanka’s brands are virtually unknown outside the island.



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Sir Martin Sorrell – The future of the agency service model

Sir Martin Sorrell shares about the outlines of WPP’s collaborative ‘Team’ model for servicing clients, as well as the challenges and opportunities presented by digital revolution.



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Platform Innovation in a Service business

Confessions of how a frustrated innovator is secretly attempting to create innovative digital platforms as a business within Grey Group.



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WPP

WPP Atticus Awards 2013/14′s win – Grey Group

Dheeraj Sinha and Sonya Misquitta were awarded “Highly Commended” in the Strategy category by WPP Atticus Award.



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Dheeraj Sinha

Cannes Lions 2014: Dheeraj Sinha’s blog: #UnFake

‘Put-on is the biggest put-off here’, says the author, making the case for ‘planned spontaneity’ as against ‘rehearsed perfectness’



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