Grey Group Japan – Pantene campaign

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Grey Group India unveils latest campaign for Britannia cake

Grey Bangalore has launched a new TVC for Britannia Cakes which plays upon the brand’s love for fun. The commercial tells the story of a youngster who is bored at home and discovers how to beat his boredom with his …

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The Unpredictables, by Grey South Africa

Have you seen the latest work by our colleagues from South Africa?

The ads feature a bunch of fun, quirky characters called the Unpredictables, who embody pretty much all of the issues car owners encounter, and which make insurance tricky, …

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P&G helps Indonesian athletes apologize to their mothers

To Indonesians, the holy month of Ramadhan means a time of reunion with loved ones. Millions of Indonesians travel home to be with their parents and enjoy the festivities.

However, in the competitive world of sport, taking time off is …

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Grey South Africa’s Revlon campaign

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Cannes Contenders – The Craft Train (JP)

The Japanese have traditionally nurtured deep passion and respect for KOGEI (handicrafts), priding themselves on unbelievably intricate and uniquely creative traditional crafts. However, interest in the art form has waned in the younger generations of late.

Japan’s leading toy manufacturer, …

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Cannes Contenders – Friendshit (TH)

GREYnJ United partnered with Kasikornbank to launch ‘Friendshit’, a case study on leveraging trademark storytelling to narrate a universal truth.
Featuring the socially-awkward Hui, who finds it a daily uphill challenge to make friends and ingratiate herself into mainstream society, …

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Cannes Contenders – Pain Portraits (Baliwag Malasakit Center)


Bulacan is a province north of Manila where agriculture is an important industry and physical work often comes with overcoming pain. In this environment, work disability due to migraines is a serious problem yet not well accepted or understood.…

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Cannes Contenders: Grey Group Bangladesh

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…

Grey Group Bangladesh
In Bangladesh, most people don’t have access …

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Cannes Contenders: Grey Group Malaysia

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…
Grey Group Malaysia
The world’s oceans are drowning in plastic,

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MPAN launches Invisible Friends campaign

A world-first campaign to harness the power of Facebook’s new facial recognition and auto tagging technology in the search for missing people, was launched for the Missing Persons Advocacy Network (MPAN). Invisible Friends, the campaign developed by whiteGREY Australia, features …

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Febreze, presented by Grey Group Japan

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GREYnJ United and True Corporation do their bit for Autism awareness

To celebrate World Autism Awareness Day 2018, True Corporation partnered with the Autistic Thai Foundation to create awareness, understanding and acceptance for autistic children to live happily in society. The project’s concept was built around “Creating a Better Life for …

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This Women’s Day, Olay inspires women to be fearless of age

This Women’s Day, Olay brings powerful female icons Lin Chiling, He Shui, Gao Yuan Yuan and more than 100 Key Opinion Leaders (KOLs) together to share personal stories that represent what it means to have no fear of age, to

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‘iKorea’ P&G pop-up store goes live @ PyeongChang 2018 Olympic Winter Games

The PyeongChang 2018 Olympic Winter Games is upon us, and the ‘iKorea’ pop-up store for P&G is all up and running!

Depicting the history of P&G’s involvement with the Olympics, and the future of Shopper experience, it’s all set …

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vroom vroom with Grey RC&M India!

Mahindra Racing is one of ten founding teams, and the only Indian team to compete in the FIA Formula E Championship, the world’s first all-electric racing series.

The M3Electro race car, launched for Season-3 which concluded in July 2017, proved …

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HKTB invites you to experience Chinese New Year through the eyes of local children

With Chinese New Year a couple of weeks away, the Hong Kong Tourism Board finds fortune everywhere in their bustling and energized city.

The 90 seconder follows the story of a brother and sister duo determined to collect as much …

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What in the world is Flavour Stacking?!

Pringles is debuting its first-ever television advertisement during the Super Bowl, which will star Saturday Night Live alum Bill Hader. Pringles and Hader will be showcasing a new chip concept called ‘Flavor Stacking,’ which requires layering different flavors of the

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Grey introduces ‘Scent by Downy’

Text messaging is often read as cold and is toneless. In commemoration of the brand’s foray into China, Downy introduced: Scent by Downy.


Because scent triggers emotions and Downy Unstoppables is one of the most popular in-wash fragrance beads, …

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Sensodyne – Sensitivity needs to be addressed daily

Hello Everybody,

We are delighted to share Sensodyne’s (GSK) new campaign, which reinforces ‘sensitivity needs to be addressed daily’.

Designed within the ambit of the global campaign, appropriately titled, ‘Apathy’,  it is aimed at countering the indifference of Sensitivity sufferers …

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