Chow Yiu Fai’s sharing session with Grey Group Hong Kong

Chow Yiu Fai , veteran Cantonpop lyricist and Assistant Professor at the Dept. of Humanities and Creative Writing of Hong Kong Baptist University, did a sharing session titled “ 阿香想創 AH! (Amsterdam, Hong Kong, thoughts on creativity) at Grey Group Hong Kong recently.

Having lived in Holland for over 20 years, Yiu Fai shared with the team his acute observations on the cultural and social differences between Hong Kong and Amsterdam along with interesting examples and topics. For example, the thought-provoking Heineken Beer’s ad, the dreams and aspirations of the Chinese youths in Holland, work-life balance, euthanasia, the Dutch Liberal attitude towards soft drugs and new forms of marriages, his upcoming cultural projects, and of course, how he found his inspirations and time to write Chinese pop song lyrics (he has written close to 1000 songs!).

Check out photos of the sharing session below!

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