Coca-Cola Happiness Arcade – Recycling bottles, one game at a timeMay 3rd, 2014
Grey Group Bangladesh
Coca-Cola Happiness Arcade – Recycling bottles, one game at a time
Advertising Agency: Grey, Dhaka, Bangladesh
Deputy Worldwide Chief Creative Officer: Per Pederson
Chief Creative Officer: Syed Gousul Alam
Group Creative Director: Constantine Chew
Associate Creative Directors: Jaiyyanul Huq, Anam Biswas
Art directors: Jaiyyanul Huq, Akrum Hossain, Mayeesha Rabbani
Copywriter: Anam Biswas, Jaiyyanul Huq
Agency Producer: Manami Sunjia Hossain
General Manager: Abdullahil Maruf
Planning Manager: Bitop Das
Senior Strategic Planner: Ummiya Rahman
Operations Manager: Mahmudul Islam Danny
Event Co-ordinator: Shafiqul Islam
Media Planner: Kazi Rokon Uddin
Background Score: Anam Biswas, Raihan Firoz
Film Production Company: Half Stop Down
Producer: Mahzabin Reza
Executive Producer: Assaduzzaman Sokal
Production Head: Humayun Kabir
Director: Tanvir Ahsan
1st Assistant: Rubel Rony
2nd Assistant: Jonak
Production Manager: Salim
Software Production and Integration: Sketch IT
Project Manager: S.I. Bhuiyan Rumy
Quality Co-ordinator: Abdullah Zabir Bhuiyan
Project Supervisior: Md. Shafikul Islam
Electronics: Hamim Zakaria, Amzad Hossain
Programmer: Ahmed Tanveer, Md. Habibur Rahman
Head of Graphics: Faisal Rahman Rubence
Graphics Designer: Mahabubur Rahman
Hardware Production: Hexagon Communication Limited
Team Leader: Hasan Mohibur Reza Rubel
Production Detailing & Supervision: Golam Kibria Rana
Production team members: Sanjit, Sushanto, Biplob, Bhola, Milton, Kabir, Mizan, Nirob, Sayeduzzaman, Raton, Ranjan, Robo, Khair, Manuel
When 15 million people don’t care about recycling, the environment is sure to head towards slow but sure disaster. Coca-Cola wanted the people of Dhaka, Bangladesh to start thinking about recycling with an arcade machine that runs on empty Coca-Cola bottles. Surely, happiness doesn’t end with an empty bottle of Coca-Cola.
And so Coca-Cola partnered with Grey Group Bangladesh on a project to generate public awareness and encourage consumers to recycle.
Strategy & Execution
And what better way to go about it by letting consumers have some fun with their friends while doing so.
Introducing the Coca-Cola Happiness Arcade – an arcade machine that runs on empty Coca-Cola bottles. By bringing a bottle to recycle at the Happiness Arcade, people are given credits to play arcade games with their friends at the specially modified arcade machines. The arcade machines allow them to “share happiness” with their friends while doing their bit for the environment.
The Coca-Cola Happiness Arcade started off with six locations and in six days, more than a thousand empty Coca-Cola bottles were collected. These bottles were then recycled into pellets that can be re-used. With more than 3,000 people experiencing the Coca-Cola Happiness Arcade, this is just a small start for the re-cycling movement in Dhaka – “Making a case for recycling, one game at a time”.
Watch the Coca Cola Happiness Arcade in action here.