Coca-Cola Happiness Arcade – Recycling bottles, one game at a time

[Press Release]

Creative Work

Grey Group Bangladesh

 

Coca-Cola Happiness Arcade – Recycling bottles, one game at a time

 

Credits:

Advertising Agency: Grey, Dhaka, Bangladesh

Deputy Worldwide Chief Creative Officer: Per Pederson

Chief Creative Officer: Syed Gousul Alam

Group Creative Director: Constantine Chew

Associate Creative Directors: Jaiyyanul Huq, Anam Biswas

Art directors: Jaiyyanul Huq, Akrum Hossain, Mayeesha Rabbani

Copywriter: Anam Biswas, Jaiyyanul Huq

Agency Producer: Manami Sunjia Hossain

General Manager: Abdullahil Maruf

Planning Manager: Bitop Das

Senior Strategic Planner: Ummiya Rahman

Operations Manager: Mahmudul Islam Danny

Event Co-ordinator: Shafiqul Islam

Media Planner: Kazi Rokon Uddin

Background Score: Anam Biswas, Raihan Firoz

 

Film Production Company: Half Stop Down

Producer: Mahzabin Reza

Executive Producer: Assaduzzaman Sokal

Production Head: Humayun Kabir

Director: Tanvir Ahsan

1st Assistant: Rubel Rony

2nd Assistant: Jonak

Production Manager: Salim

 

Software Production and Integration: Sketch IT

Project Manager: S.I. Bhuiyan Rumy

Quality Co-ordinator: Abdullah Zabir Bhuiyan

Project Supervisior: Md. Shafikul Islam

Electronics: Hamim Zakaria, Amzad Hossain

Programmer: Ahmed Tanveer, Md. Habibur Rahman

Head of Graphics: Faisal Rahman Rubence

Graphics Designer: Mahabubur Rahman

 

Hardware Production: Hexagon Communication Limited

Team Leader: Hasan Mohibur Reza Rubel

Production Detailing & Supervision: Golam Kibria Rana

Production team members: Sanjit, Sushanto, Biplob, Bhola, Milton, Kabir, Mizan, Nirob, Sayeduzzaman, Raton, Ranjan, Robo, Khair, Manuel

 

Recycling_2Introduction & Objective

When 15 million people don’t care about recycling, the environment is sure to head towards slow but sure disaster. Coca-Cola wanted the people of Dhaka, Bangladesh to start thinking about recycling with an arcade machine that runs on empty Coca-Cola bottles. Surely, happiness doesn’t end with an empty bottle of Coca-Cola.

And so Coca-Cola partnered with Grey Group Bangladesh on a project to generate public awareness and encourage consumers to recycle.

Strategy & Execution

And what better way to go about it by letting consumers have some fun with their friends while doing so.

Introducing the Coca-Cola Happiness Arcade – an arcade machine that runs on empty Coca-Cola bottles. By bringing a bottle to recycle at the Happiness Arcade, people are given credits to play arcade games with their friends at the specially modified arcade machines. The arcade machines allow them to “share happiness” with their friends while doing their bit for the environment.

Results

The Coca-Cola Happiness Arcade started off with six locations and in six days, more than a thousand empty Coca-Cola bottles were collected. These bottles were then recycled into pellets that can be re-used. With more than 3,000 people experiencing the Coca-Cola Happiness Arcade, this is just a small start for the re-cycling movement in Dhaka – “Making a case for recycling, one game at a time”.

Watch the Coca Cola Happiness Arcade in action here.



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