“Lend an Eye” smartphone app empowers the visually impaired

Be it reading menus, counting change or picking a preferred brand of toothpaste, Grey Singapore’s “Lend an Eye” mobile app seeks to empower the visually impaired to carry out these tasks with the help of sighted volunteers.


For example, to make their way to a new destination, the visually impaired just need to launch the “Lend an Eye” app via voice-activation to call for a sighted guide. The call then goes out to a group of guides simultaneously. Hands-free equipment such as an ear piece is connected to their smartphone to communicate with their sighted guide. Via live video streaming, the guide will be able to see what is before the visually impaired person and talk to him or her through the earpiece to guide them to their destination. To help the guide, an embedded map helps to plan a better route and the live feed helps to identify hazards and obstacles ahead to ensure that the visually impaired person reaches his or her destination safely.


The agency worked with friends from Eureka Call Centre Systems, an award-winning contact service provider that employs Persons with Disabilitie (PWDs) in the call centre industry. To view testimonies from those who have tried the app, click here & here.

To download the app, please visit:
“Lend an Eye” app for visually impaired
“Lend an Eye” app for sighted guide

To find out how you can be a part of the cause, click here.


The team behind the “Lend an Eye” app:

Chief Creative Officer: Ali Shabaz
Associate Creative Director: Joseph Cheong
Senior Art Director: Yingzhi Deng
Copywriter: Karn Singh
Senior Interactive Designer: Sudhir Pasumarty
Mobile Application Specialist: Sandeep Bhardwaj
Mobile Application Architect: Sudhir Pasumarty, Sandeep Bhardwaj
User Interface Designer: Sudhir Pasumarty, Leow See Ming
Web Designer: Victoria Koh Wei Ting

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