Stop the Super Trawler with Greenpeace

JayGrey for Greenpeace

Greenpeace, a non-governmental environmental organization championing solutions for a green and peaceful future, has teamed up with creative agency, JayGrey, to raise awareness of the destructive super trawler, Abel Tasman (ex Margiris), which recently hit Australian shores.  Super trawlers are a serious threat to the ocean’s biodiversity as they practice indiscriminate fishing methods.

The campaign calls for support from the public to stop the Abel Tasman and similar vessels from destroying Australia’s oceans. Australia’s marine and coastal environment is one of the most expansive and diverse in the world and well worth protecting.

The campaign has been launched pre-ban and will continue in print and poster nationally.

Credits

Client: Greenpeace

Agency: JayGrey

Creative Director: Jay Furby

Copywriter: Jay Furby

Art Director: David Heytman

Account Supervisor: Adrian Lugg

Client Supervisor: Jamie Ling

Retoucher: Josh Daisy



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