Dheeraj Sinha’s opinion on Maggi’s shrinking market share

dheeraj sinha - featured
“Competition and lack of creativity are eroding the instant noodle brand’s market share” – Campaign Asia-Pacific

Dheeraj Sinha, Chief Strategy Officer of South & Southeast Asia, shares his opinion with Campaign Asia-Pacific on why Maggi’s market share has shrunk in the last few years.

“There are new players within instant noodles too, including ITC’s Yipee, Capital Food’s Ching’s and many lesser-known brands that have secured shelf space, eroding Maggi’s market share in the process,” Dheeraj said.

Find out more his opinion and suggestion here: Maggi needs new flavours to stay ahead – Campaign Asia



Leave a Reply

Your email address will not be published. Required fields are marked *

* Copy This Password *

* Type Or Paste Password Here *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>