Dheeraj Sinha’s opinion on Maggi’s shrinking market share

dheeraj sinha - featured
“Competition and lack of creativity are eroding the instant noodle brand’s market share” – Campaign Asia-Pacific

Dheeraj Sinha, Chief Strategy Officer of South & Southeast Asia, shares his opinion with Campaign Asia-Pacific on why Maggi’s market share has shrunk in the last few years.

“There are new players within instant noodles too, including ITC’s Yipee, Capital Food’s Ching’s and many lesser-known brands that have secured shelf space, eroding Maggi’s market share in the process,” Dheeraj said.

Find out more his opinion and suggestion here: Maggi needs new flavours to stay ahead – Campaign Asia

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