Felcris Centrale awards creative mandate to Campaigns & GreyDecember 8th, 2014
With the initial pitch requesting only for below-the-line advertising and digital, Campaigns & Grey were delighted to be awarded a larger creative mandate for Felcris Centrale. This covers not only below-the-line advertising and digital but includes above-the-line advertising (ATL) and out of home advertising (OOH).
Felcris Centrale is a major development project set to create a business community in Davao City, Philippines. The development will include a shopping mall, office buildings, hotels and residential towers.
Cassandra Yap, Executive Vice President of Felcris Centrale said, “We appreciated Campaigns & Grey’s versatility in working with a local, family-owned business. Their innovative ideas to shift the business into becoming a formidable national player in the real estate and retail market was what won us over.”
“We are delighted to be working with Felcris Centrale and look forward to our partnership. We have no doubt that the campaign will be a great success,” said Boboy Consunji, CEO of Campaigns & Grey.
“We are excited to play an integral part of Felcris Centrale’s development journey and are thrilled to win this mandate,” said Cherry Gutierrez, CEO of Campaigns & Grey.