Grey Acquires Easycom – Premier Social Media Agency Expands Greater China Capabilities

Grey Group, one of the largest global communications networks, announced today it has acquired a majority stake in Easycom, a progressive and well-established ePR and social media agency in China with a blue chip clientele.

The communications ecosystem in China has evolved dramatically in the last two years. Social has penetrated into marketing communication, e-commerce, PR, and CRM, and social media is now a prerequisite assignment for all marketers.

RoccoLi, Jojo Yang L to R

This acquisition will accelerate Grey’s growth in one of the world’s most dynamic emerging economies, and offer clients access to a wide portfolio of leading-edge multi-disciplinary marketing services and holistic solutions.

Founded in Shanghai in 2006, Easycom has a headcount of more than 40 full-time staff, with strong capabilities and extensive experience in social media strategy, KOL management, social content creation, social campaign management, S2O (Social to Offline) event activation, media relations and crisis management.

The agency has a premier roster of clients including L’Oréal, LVMH, Philips, Diageo, Boehringer-Ingelheim, Kiehl’s, Coty, and China Merchants Bank.

Easycom will focus on building the scale and breadth required to address clients’ most pressing branding and marketing needs, by combining Grey’s strength in the brand strategy and creative, with its in-depth know-how in China’s exploding social media space.

“We are delighted to welcome Easycom to Grey Group. It is a leading social media agency that personifies our philosophy of ‘Famously Effective’ culture,” said James R. Heekin, Chairman and CEO of Grey Group. “It will add to our growth in this important economy.”

“This acquisition will ensure our clients receive the best expertise, world-class professional services, and strong executional capabilities required to maximize their potential and opportunities in the social world,” TH Peng, Chairman & CEO of Grey Group Greater China, added, “We are looking forward to working seamlessly with Easycom.”

TH Peng, Chairman & CEO of Grey Group Greater China

Rococo Li and Jojo Yang, co-Founders of Easycom remarked, “We are pleased to join the Grey family and become a member of the WPP Group. This is recognition of our hard work in the social media marketing industry for the past 10 years in China.”. “We are also excited at the prospect of working with PRC and foreign companies to formulate effective integrated campaigns that fulfill their social media ROI goals,” they added.



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