Grey Beijing appoints One Chang as ECDJanuary 21st, 2016
Award-winning creative veteran One Chang (張念一), has taken the helm at Grey Beijing as Executive Creative Director (ECD). Chang brings with him over 24 years of 4A agency experience in Taiwan and China.
Chang will report to Oliver Xu, Chief Integration Officer of Grey Group China and Managing Director of Grey Beijing.
He is tasked to further beef up the quality of creative outputs, especially in digital, and will oversee key accounts such as Mengniu and GSK.
Chang has worked as ECD at McCann Worldgroup, FCB and BBDO in Taiwan; Saatchi Team One in Beijing; and most recently at Bates CHI in Shanghai. An award-winning creative, he has won at Cannes Lions International Festival of Creativity, New York Festivals, London International Awards, Chicago Mobius, Long Xi and 4A Awards.
He has worked across diverse accounts ranging from automobile to beverage, FMCG, healthcare and wellness, finance and insurance, and daily necessities. Some of his blue-chip clients are Mercedes-Benz, Lexus, Volkswagen Shanghai, Pizza Hut, Burger King, Shanghai Pudong Development Bank, HP, Wei-Chuan Food Corporation and Kymco Moto, amongst many others.
With the growing prominence of digital marketing and the scrambling for digital talents in the market, Chang acknowledged that there is a challenge and pressure to enhance the digital mindset and to produce impressive digital campaigns to wow clients.