Grey Group Australia announces leadership change

[Press Release]

Luke WaldrenAustralia, 14 April 2014 – Grey Group Australia today announces the departure of CEO, Luke Waldren. Luke has decided to leave Grey Group to continue his career outside of the agency world.

Luke joined Grey Group four years ago and helped rejuvenate Grey Group by attracting high-calibre talent – as well as new business. He has now decided to turn his talents towards the client side of the industry.

Michael Knox_3_300dpi

Luke commented, “Grey Group is an amazing place filled with incredibly talented people, the best I have worked with. Although I will miss them greatly it’s now the right time to give someone else a go running the good ship Grey Group. I have always had an ambition to work client side and the offer I have accepted is a once in a lifetime chance. In Michael Knox & Paul Worboys, Grey Group Australia is in very good hands. I wish them only the very best.”

Grey Group also announced that with immediate effect, Michael Knox, Executive Creative Director, will become the Managing Partner of Grey Melbourne and will continue to drive it forward. Michael is highly regarded in the industry and his creativity, passion and leadership is well-known. Paul Worboys, COO of Grey Group Australia and head of Grey’s Sydney office, together with Michael, will be responsible for managing the Australian operation.

Nirvik Singh, Chairman and CEO of Grey Group Asia Pacific said, “Michael is one of our best creative leaders and his appointment as Managing Partner of our Melbourne office is a cornerstone of the group’s strategy for the Australia market. He has proven himself as a strong creative leader who can take on business issues and I am confident that he will bring the office onto the next level. At the same time, I would like to thank Luke for all he has done over the past years he was with us. He has brought about a stronger focus on digital and innovation in our Australia offices and we had a good run together. He will be missed.”


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