Grey Group Greater China Unveils Integrated End-to-End Structure for the Network’s Fastest Growing Market


On 1 August, Grey Group will unveil a new end-to-end structure for Greater China that fully integrates its specialist agencies in below-the-line and digital social media: Star Echo, DPI, BrandCom, ArtM and Easycom to fuel innovative holistic solutions for its leading global and local partners.

Global Executive Director, TH Peng, has architected the transformation, culminating a succession of acquisitions that have driven unprecedented growth and expanded the agency’s reach and resources since he joined as Chairman and CEO of Greater China in 2012.

To integrate the new model, Grey Group will elevate top management into group level leadership roles that integrate all staff spanning advertising, digital, social, activation, shopper and experiential teams:


  1.  Sarah Trombetta has been promoted to CEO of Grey Group Hong Kong, formerly MD Grey Hong Kong
  2. June Lyloc has been promoted to CEO of Grey Group Shanghai, formerly MD Grey Shanghai
  3. Keith Ho has been promoted to CEO of Grey Group Beijing, formerly MD & Chief Creative Officer, Grey Hong Kong


In addition to the group level CEO appointments, Joseph Tsang, Digital eCosystem Director of Grey Group Greater China, has been promoted to MD of Grey Social, Greater China, and Desmond Chan, has been promoted to EVP, Chief Growth Officer, Greater China.

Peng commented, “China has evolved from a growth engine for global business to a leading innovation market for the world, so our clients are coming to us to provide broader, deeper breakthrough solutions. This model will enable us to mobilize our best talent and resources across Greater China to keep elevating how we design and deliver holistic solutions for China’s leading brands.”

Grey Group’s top clients in Greater China include Procter & Gamble, GlaxoSmithKline, Volvo, Microsoft, HSBC, Hong Kong Tourism Board, Mengniu, Amway, AB InBev, Intel and China Mobile.

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