Grey Group Hong Kong lights up HSBC’s iconic Asia-Pacific headquarters

HSBC
To showcase HSBC as a supporter of diversity and inclusion, Grey Group Hong Kong lit up the bank’s iconic Asia-Pacific headquarters and turned it into one of Hong Kong’s largest canvasses to show support for the December summit – diversity and inclusion. The unique display of support could be seen in the evenings leading up to the third annual “Out Leadership: Asia 2015 LGBT Summit”, the first global Lesbian, Gay, Bisexual and Transgender (LGBT) leadership organisation for the financial industry.

View the video here.

Credits:
Campaign: ‘United by Diversity’ Pride Landmark

Client: HSBC
Tricia Weener, Regional Head of Marketing, Commercial Banking and Global Banking & Markets, Asia Pacific
James A Davies, Senior Marketing Manager, International and Marketing Communications and Campaign Strategy, Commercial Banking and Global Banking & Markets, Asia Pacific
Cecilia Wong, Senior Marketing Manager, Marketing Communications and Campaign Strategy, Commercial Banking and Global Banking & Markets, Asia Pacific

Agency: Grey Hong Kong
Keith Ho, MD and Chief Creative Officer
Christopher Lee, Creative Director
Jeffrey Wong, Associate Creative Director
Keith Lam, Senior Copywriter
Jackie Wong, Senior Art Director
Jeffrey Wong, Art director

Edmond Lau, Business Director
Matt Wong, Account Manager



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