Grey Group India & Pantene launch tel-ko-tel-lagoo (oil, oil it away)

Pantene is launching an innovative product in India, and with this latest product comes our latest campaign- Pantene Oil replacement. I share with you the work created from by Grey- Team P&G, Mumbai. The idea is tel-ko-tel-lagoo (oil, oil it away).

The communication is targeted at the younger 18-25 year old urban girl who lives life on the go. Though she believes in the goodness of oil, she also can’t disagree that oil is an old-school solution. She is done with the hassles of oiling, the chip-chip, the smell, the number of lost hours!

With Pantene OR, look no further because Priyanka Chopra and Lilly Singh present to you this latest hair care innovation! Catch this new campaign where both the gorgeous brand ambassadors will be seen connecting with the TG with a variety of engaging assets.

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