Grey Group India proudly highlights the importance of the Indian NavyFebruary 4th, 2016
The Naval Fleet Review is a long-standing tradition followed by navies all over the world. It is a grand occasion where every operational ship is spruced up and proudly displayed as a colossal spectacle of naval might. Commonly known as the ‘International Fleet Review’ (IFR), it allows each nation the occasion to display its maritime capabilities and to build friendship and trust with other maritime nations.
This year, the International Fleet review is hosted by the Indian Navy, Government of India. It is scheduled to take place in Visakhapatnam from February 4-8, where the Indian Navy will conduct naval exercises with other friendly countries designed to increase naval interoperability and also to strengthen cooperative security relationship. The many ships of the friendly Navies from different countries are expected to participate in this naval celebration – to demonstrate the bond of camaraderie and solidarity, thereby uniting seafarers of the world.
In order to highlight the importance of the Indian Navy on this day, GREY group India has conceptualised a multi-platform campaign that consists of four television commercials, eight radio spots and multiple print ads (in various vernaculars and outdoors scouring media all across the country).
The campaign aims at assuring the country of the Indian Navy’s preparedness, high morale and discipline; by featuring them as the ‘Silent yet Strong’ Force who solidly perform their actions in the silent shores of seas and oceans, far away from the land to safeguard the maritime interests of the nation.
The campaign is also supported by digital banners, branding at airports and inflight magazines for a sneak peek into the grand event. Even though the event ends on the 8th of February, this proud Naval tradition will live on. Check out the video below!
Client Servicing: Samir Datar, Pulak Bhattacharya, Bincy Babu, Vishal Pant
Creative: Varun Goswami, Kumar Saurabh, Akash Kamathan, Gautam Bhasin, Piyush Jain
Production House: Storytellers
Director: Arun Gopalan
DOP: Andre Menezes
Films: Samir Chadha, Mitalee Prabhu
Associate Director – Corporate Communications – Sonal Sheth
Regional Director, PR & Corporate Communications – Huma Qureshi
Regional Corporate Communications Executive – Pang Yanrong