Grey Group India unveils latest campaign for Britannia cake

Grey Bangalore has launched a new TVC for Britannia Cakes which plays upon the brand’s love for fun. The commercial tells the story of a youngster who is bored at home and discovers how to beat his boredom with his pack of Britannia cake.


Talking about the creative exercise, Gautam Bhasin, Senior Creative Director, Grey Bangalore said: “The brief was to show how one can have fun with a sticky toy that comes free with a Britannia Cake. So, we got a kid to experiment that on his grandfather who ends up dancing like the toy itself”

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