Grey Group India’s campaign for CIPLA to help millions live berok

Millions of Indians suffer from shortness of breath due to Obstructive Airway Diseases, but are however not on the most effective form of treatment. While inhalation is the best therapy for asthma, unfortunately, a majority of people are reluctant to take inhalers due the social stigma, unbound myths and low awareness levels.



Cipla, one of the largest pharmaceutical companies, has taken the initiative to educate and encourage patients suffering from Obstructive Airway Diseases (OAD) to smartly manage and control it. A mass media campaign titled #BerokZindagi is launched to help establish the fact that obstructive airway diseases are not a debilitating factor. The campaign is conceptualized and executed by Grey Group India. It aims to spread the awareness that inhalers are in fact the smartest choice to combat the illness and aims to make them more socially acceptable, thereby enabling patients to live a life without limits.





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