Grey Group India’s new DELL Campaign

The new DELL campaign by Grey Bangalore focuses on the purpose of  small town education. It encourages parents of smaller towns to invest in PCs for the betterment of their children’s education, in order to encourage more holistic learning processes beyond mere textbooks.

The choice of a girl as the protagonist was a powerful symbol: to challenge the preconceived notion that tech-related projects would only be limited to a boy.

 



Leave a Reply

Your email address will not be published. Required fields are marked *

* Copy This Password *

* Type Or Paste Password Here *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>