Grey Group Malaysia brings onboard new ECD

Graham Drew

Graham Drew joins as the new Executive Creative Director (ECD) of Grey Group Malaysia and Grey Digital Malaysia. Drew is a talented creative, who has extensive experience in through-the-line advertising (traditional, direct, shopper, B2B, PR, content, social and digital) with his passion lying in cross platform creative ideas. He was the founder of VCCP Kin – the branded content arm of VCCP Partnership (a subsidiary of Chime Communications), which was a new venture created to blend the skill set of SEO, social media, content marketing and full-service film production.

Drew started his career with Shine, an independent, creative communications agency specialising in social, search and PR – he was there for close to four years. In 2004, Graham started his own PR agency, Resonate, within Chime Communications, which he then ran for almost seven years before setting up the social/content arm of VCCP in 2010.

Drew’s accolades include a Gold Lion at the Cannes Lions International Festival of Creativity, Shorty Awards for O2 (digital/social media), as well as playing an integral part in the ‘Be more dog’ work for O2 which won Campaign’s Campaign of the Year last year.

“Graham coming onboard as ECD for both Grey and Grey Digital, represents a leap forward in our creative leadership. Clients can look forward to an even more integrated creative approach and we are extremely excited to push the boundaries on this necessary evolution. It is with great pleasure we welcome him to the Grey family,” said Irene Wong, CEO of Grey Group Malaysia.

“I’m delighted to be joining such a talented group of people at Grey Malaysia. Whilst every market is unique, the convergence that is being fuelled by new technologies is universal, as is the necessity for ideas that can work across any channel. I can’t wait to get started,” Drew said.



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