Grey Group Singapore strengthens GSK leadership team with Maurice Wee and Devika Johri

Maurice Wee and Devika Johri have joined Grey Group Singapore as Creative Director, and Planning Director, respectively. They will both work primarily on the GlaxoSmithKline (GSK) account. An experienced and dynamic creative, Maurice will oversee concept development processes of the creative teams. Devika is an insights-driven, culturally attuned marketing communications specialist, with a passion for distilling complex business, consumer & channel strategies. In their new roles, Maurice will report to Marthinus Strydom, Executive Creative Director (GSK), Grey Group Singapore, while Devika will work closely with Neil Cotton, Chief Strategy Officer, Grey Group Singapore


Maurice joins Grey from BBH Asia Pacific, where he was Creative Director. A leader with a reputation for doing things differently, he achieved considerable success while leading the IKEA, Mentos, UOB Bank, and Singapore Tourism Board accounts. His very first campaign for BBH, the ‘Mentos National Night’ won the Campaign of the Year and Digital Campaign of the Year at the IAS Hall of Fame awards. In addition, he also made the front page of the Straits Times with the viral ‘The IKEA Bookbook’ campaign, which accumulated more than 5 million views in 3 days and has since become the most viewed IKEA YouTube video of all time.

Devika joins Grey from Ogilvy & Mather Singapore, with 11 years of cross-category experience in FMCG, and Media & Entertainment. As Global Planning Director, Unilever (Pond’s), she crafted high-impact communication strategies, collaborating with Unilever marketing upstream to identify sources of growth, and key consumer segments. Successfully integrating digitally-inclusive solutions alongside Media, Social, PR, and Shopper agency partners, she was instrumental in revamping the brand’s facial cleansing & male grooming business in the SEA and SA region.

Konstantin Popovic, Executive Vice-President & Managing Director (GSK), Grey Group AMEA commented:” Maurice has an amazing history of producing ideas which disrupt the boundaries of creativity, and is passionate about nurturing and inspiring young creative talent. I am certain Maurice and Marthinus will make a formidable creative team, and raise the bar of our creative output. Devika prides herself on evolving rigid stereotypes in communication to reflect changing norms. Her portfolio aligns well with Grey’s ethos of producing Famously Effective work, and her experience across both the agency and client side will be a great asset.”

“I love that our business is constantly evolving and that there is always a need for fresh ideas. I can’t wait to start.” commented Maurice Wee, Creative Director (GSK), Grey Group Singapore.

Devika Johri, Planning Director (GSK), Grey Group Singapore said: “I want to thank Grey for this incredible opportunity, and look forward to leveraging my insights to bring the consumer and brand back to the forefront of communication strategy.”

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