Grey Mumbai creates “Positive & Negative Stories” for Duracell Batteries

Grey Mumbai created the “Positive Negative Stories” campaign for Duracell Batteries that used words in the iconic Duracell battery visual to convey a story about the durability of the batteries.

View the work below!

Duracell Artworks

Title of Execution: Camera
Client: Duracell Batteries
Agency: Grey Mumbai

Duracell Artworks
Title of Execution: Remote Control
Client: Duracell Batteries
Agency: Grey Mumbai

Duracell Artworks
Title of Execution: Choo-choo
Client: Duracell Batteries
Agency: Grey Mumbai

The work has won Gold in the Press category at the 2014 Cannes Lions International Festival of Creativity!

Team Credit
National Creative Director: Malvika Mehra, Amit Akali
Senior Executive Creative Director: Goral Ajmera, Vishnu Srivatsav
Art Director: Goral Ajmera
Copywriter: Vishnu Srivatsav
Chief Executive Officer: Jishnu Sen
Client Servicing Director: Siddika Dehlvi
Associate Account Director: Mudassir Ansari
Account Executive: Kamia Wahi, Ines Bernar Etchenique of Grey Group Singapore
Managing Partner: Philippa Baldwin of Grey London



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