Grey Mumbai’s new campaign for Pantene

Grey Group India showcases it latest three film campaign done for Pantene. This campaign is part of the credentialing strategy of the brand for India market. It features three TV spots, with Anushka Sharma (brand ambassador) along with Karan Johar and Dilshad (celeb hair stylist). The approach is to bring authenticity to the hair transformation stories by using a key person in the brand ambassador’s life; someone who plays the role of an honest critic in the key moments of her life. A trusted recommend-er of Pantene.

Check out the spots below.

Credit
Client – P&G
Agency – Grey (Mumbai)
Creative Team:
Creative Director – Ayesha Bedi
Creative Controller Art- Purwa Sali
Regional Associate Creative Director, P&G – Soumya Bardhan
VP REGIONAL EXECUTIVE CREATIVE DIRECTOR, Creative – Bonilla Javier
Client Servicing Team
AVP Team P&G – Samta Datta
Account Director – Sriya Sengupta
Account Supervisor – Madonna Dsouza
Films Team
Films Manager – Mitalee Prabhu
Samir Chadha -Sr. Vice President – GREY WORKS
Executive Producer – Asia One, GBU – Arif Syamin
Director – Punit Malhotra
Producer – Suniel Nair
DOP – David Carretero SL
2nd DOP – Jay Patel
1st AD – Pierre Timmins
DA – Loretta Pinto
In- House AD’s – Sharan Thomas & Karan Mody
Line Producer – Siva Konar
Production Manager – Sharad
Art Director – Sumayya Shaikh
Storyboard Artist – Hemant Gaonkar
Hair Stylist:
Serena Radaelli (Anushka Sharma)
Rajeev (Karan Johar)
Costume Designer :
Allia Al Rufai (Anushka Sharma)
Shiraz Siddique (Karan Johar)
Makeup & Hair :
Puneet B Saini (Anushka Sharma)
Paresh ( Karan Johar)
Team Opticus – Sanjay Shetty, Ashwiny Iyer Tiwari, Varun Shetty, Karthik Bhat, Jayraj Amin, VT, Tushar Pote
Offline Editor – Nilesh Girdhar
Online Editor –Sanjay Mali (Prime Focus)
Colourist – Nicola Gasparri (After)
Post Production house: Prime Focus
Sound Engineer – Darshan Nair (Tonic Sound Factory)
Sound Studio: Tonic Sound Factory
Post Production Supervisor – Mahesh Kamble



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