Grey wins Pringles!May 25th, 2018
Grey South Africa recently announced they had won the Pringles account in South Africa. Pringles has long been a Grey Global client in the US, London and Singapore and the brand has an iconic image around the world.
The initial Grey project for Pringles was driven by digital and social media and has already made a stunning impact in the snacking marketplace. Future campaigns with be fully integrated, incorporating shopper, activations and PR.
Pringles has been innovating in the South African market of late and numerous flavour extensions and launches have boosted the brand’s market share and critical on-shelf presence.
Paul Jackson, CEO, Grey South Africa said: “Pringles is a global iconic brand with a unique image that resonates in popular culture. We are so excited to be working on the brand and delivering famously effective work.”