GreyWorks launches in Singapore

Grey Singapore launches in-house production facility - Campaign Asia
Grey Group Singapore and Hogarth recently launched GreyWorks, an in-house production facility, in Singapore.

The new in-house production facility focuses on centralising all post-production work under one roof which eliminates the need for third-party vendor. This will result in considerable cost-efficiency and time savings.

With more companies refocusing their efforts in the rising economies in Asia, Grey Group Singapore saw an increased demands from brands to transcreate their advertising assets to appeal to the region’s diverse demographics, Subbaraju Alluri, CEO of Grey Group Singapore said.

“Singapore, with its IT infrastructure and ability to attract a global talent pool is an ideal hub to service global and regional accounts,” he added.

GreyWorks houses three multi-purpose suites which are capable of video and audio editing, adaptation, quality control and station delivery. This means that clients can preview and tweak translation work on-the-spot, and so cutting down project time that exists in the traditional process.

“It has really re-engineered the post production process,” Subbaraju said.

GreyWorks Singapore has already worked on a host of clients including Allianz, Procter & Gamble, Sentosa, Singapore’s Workplace Safety and Health Council, Qatar Airways and Pringles.

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