Inseok LeeMarch 31st, 2014
Senior Account Executive
Grey Group Korea
Claim to fame:
2013 PMAA The Best Integrated Campaign (Bronze)
Please tell us a little about yourself: your career path, your role at Grey and how has the experience been?
After I graduated from my college, I worked at Amorepacific (Korea’s largest cosmetic company). It was a good company with nice people and a stable job… But I changed my career route to be an advertiser after reading several advertising bibles such as ‘Confessions of an Advertising Man’. After wandering around several Korean advertisement agencies, I joined Grey Group Korea in 2012.
As a senior account executive, I’ve worked on many projects with great clients. Together with the team, we’ve made great campaigns for GSK (Polident and Sensodyne) and Morinaga (Weider in Jelly). Currently, we’re putting much effort into creating famously effective campaigns for P&G brands (Gillette, Oral-B, Downy, Febreze and more).
What sparks your interest in advertising/creative role?
To seek what people want and to make brand as superheroes. Advertisers should see things uniquely, think differently and then create things that people want.
This is a crazy job.
Where do you turn to for inspiration?
From people; listening to their stories, talking to them and watching how they act. These three simple actions always give me great inspirations.
Tell us a bit more about yourself outside Grey – What’s your hobby, passion?
I have three hobbies – writing, running and eating… For instance, writing something new, finding new places to run or searching for new restaurants.
Most important question: Apple or Android?
I am a Blackberry user but my answer is Apple because Steve Jobs is still alive inside its brand.
If you could change one thing about the world, what would it be?
Time, so people can be free.