It’s Time to Roll!

Tyres don’t just carry us across roads to our destination.

They carry us through life’s journey.

By likening different terrains to all the ups and downs, highs and lows that we face everyday, this communication developed and executed by our team at Grey Group Singapore showed how Birla Tyres keeps us moving forward to achieve our goals.

While other tyre advertising places literal imagery and focuses largely on specific attributes of a tyre like grip, toughness, durability etc, our team’s insight deviates from the norm and instead showcases what Birla Tyres offer emotionally – a partner that keeps you going through every twist and turn of life.

So, are you ready to roll?


And check out the behind-the-scenes journey of the shoot that took place over a period of 90 days at breath-taking locations across Australia and New Zealand (including the ‘Lord of the Rings’ filming locations!!):




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