Joseph Tsang on creating great earned social media campaigns for China

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“Social media marketing is very popular in China at the moment, but one trend I’m seeing that really irritates me as a digital marketer myself, are the number of lazy campaigns that rely on paid media to get the message out.” – Joseph Tsang, Digital eCosystem Director, Grey Group Greater China

Joseph shares with Clickz on the mistakes some social media campaigns in China are making and what are the good ones that echo success for the brand.

Read his thoughts here.



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