Leadership Changes at Grey Group India

Yashaswini Samat (MD & EVP, P&G-AMEA, GC), who has been leading Grey’s biggest client, P&G for the AMEA region, will be adding to her current responsibilities and has been promoted to Chairman & Managing Director, Grey Group India, effective June 30th, 2018. Based in Mumbai, she will work closely with Nirvik Singh, Chairman & CEO, Grey Group Asia Pacific, Middle East and Africa, to expand on Grey’s roadmap of collaborative and innovative solutions for clients’ business problems as well as continue to build upon the Grey brand in India.


Sunil Lulla will be leaving Grey to pursue other opportunities. He has been with Grey since 2014 and has been instrumental in making Grey Group India into the powerhouse it is today. From restructuring to bringing in new capabilities, to landing us high-calibre clients to changing the culture of the whole agency into a thriving and creative environment it is today. Grey Group India now ranks among the best-known creative agencies in India. The Mumbai office was named by Campaign Brief Asia in its Top 10 2017 India Agency of the Year and it has won every major local and international award including Cannes Lions, the Effies, Abbys at Goafest, the One Show – making it the first Pencil win in Grey Group India’s history, and the Grand Prix at Spikes Asia.

Yashaswini (Yash), an MBA graduate from IIM (Kolkata), is the first woman heading Grey Group India and joins a well-established set of accomplished & successful women CEOs at Grey which includes; Debby Reiner (Grey NY), Sarah Trombetta (Grey Group Hong Kong), Irene Wong, (Grey Group Malaysia), Kanaporn Hutcheson (GREYnJ United), Priya Monga (Grey RC&M India) and Yukiko Ochiai (Grey Group Japan), among others.

A Grey veteran of 25 years, Yash joined as an Account Director on Pantene. Over the course of her career, she has worked in diverse markets, driving integrated strategies and communication plans for big brands as well as multiple P&G brands. She has led and mentored large teams across different geographies (Europe, Asia and North America), diverse disciplines and cultures. Before moving back to Asia, Yash was the Global Brand Agency Leader for Pantene based out of New York.

A great mobiliser of ideas and cross-selling disciplines, the P&G business has seen huge success in Asia under her leadership. In her regional AMEA role, she has worked with various partners and disciplines across Shopper Marketing, Activation and Digital. Grey teams continue to receive excellent client assessments across the region and win big – an example is the prestigious President’s Award for Downy. In 2015, she was named Campaign Asia’s ‘APAC Account Person of the Year’. With her impressive and stellar performance, in January 2017, Yash’s geographic remit was expanded to include all P&G brands for Middle East and Africa in addition to Asia Pacific.

Grey Group India’s clients include; CIPLA, Environics, Indostar, Jagatjit Industries, K Raheja, Mumbai Metro Rail Corporation (MMRC) and Raymonds. Their famously effective work has resulted in many well-received creative campaigns including ‘I Am a Girl’ for the Indian Air Force, ‘#Berok Zindagi’ for CIPLA, ‘It All Begins with Black’ for Raymonds, ‘Life Ka Take-Off’ for IndoStar, and ‘Tel Ko Tel Lagao for Pa’ for Pantene, to name a few.

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