Leadership Changes in Grey Group Asia Pacific

Grey Group Singapore has a new CEO.

Konstantin Popovic, who has been leading Grey’s second biggest client GSK across Asia-Pacific, Middle East & Africa, is adding to his responsibilities and has now also been named CEO of Grey Group Singapore, effective 1st of January, 2018.


He will continue to work closely with Nirvik Singh, Chairman & CEO, Grey Group, Asia Pacific, Middle East & Africa, and continue to accelerate the transformation of Grey into a full marketing services organization.

Subbaraju Alluri will be taking over as Grey’s Area Director – Indonesia & Thailand, and will continue to report to Nirvik Singh, Chairman & CEO Grey Group, Asia Pacific, Middle East & Africa.


His leadership qualities and stellar performance prompted a move to head Grey Group Singapore’s local operations in 2005, transforming it into one of Singapore’s fastest-growing creative outfits within a year. He boosted the agency’s profitability by leading the team to win multiple major accounts.

In addition, the agency also announced that Sharan Sood has been elevated to General Manager, Grey Group Indonesia. Sharan will continue to focus on his P&G role as well as play an instrumental part in the seamless transition of Grey Group Indonesia’s leadership. In his new position, he will be reporting to the CEO, Grey Group Indonesia, Subbaraju Alluri.


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