Marketing Interactive’s Creative Catch-Up – David Sin

David Sin_3

How’d you stumble into this industry?

I’ve always been fascinated by design whether it’s architectural, graphic or industrial. Right after high school, being naïve, I thought it was pretty cool to be a designer of sorts. I went to art school and had a bit of a project on advertising. That’s when I saw the Heineken Refreshes TV spots, Hamlet Cigars campaign, Silk Cut posters and decided that advertising was a bit more alive than design. Of course I’ve never stopped loving design. – David Sin, Group Executive Creative Director of Grey Group Malaysia

Marketing Interactive caught up with David to detail the story of his start in the industry.

Describing himself as a “big ideas first” guy, David has worked on a vast range of clients such as Pizza Hut, Guinness, Pepsi and Panadol.

What about the harshest thing anyone has said to you in your career?

“The work is SH*T.” Ok, it’s never easy to be on the receiving end. But you’ll soon get over it. – David Sin

Find out more about David here!

Marketing Interactive’s Creative Catch-Up is an ongoing series with Malaysia’s top creatives.



Leave a Reply

Your email address will not be published. Required fields are marked *

* Copy This Password *

* Type Or Paste Password Here *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>