Marketing Interactive’s Creative Catch-Up – David SinJuly 3rd, 2014
How’d you stumble into this industry?
I’ve always been fascinated by design whether it’s architectural, graphic or industrial. Right after high school, being naïve, I thought it was pretty cool to be a designer of sorts. I went to art school and had a bit of a project on advertising. That’s when I saw the Heineken Refreshes TV spots, Hamlet Cigars campaign, Silk Cut posters and decided that advertising was a bit more alive than design. Of course I’ve never stopped loving design. – David Sin, Group Executive Creative Director of Grey Group Malaysia
Marketing Interactive caught up with David to detail the story of his start in the industry.
Describing himself as a “big ideas first” guy, David has worked on a vast range of clients such as Pizza Hut, Guinness, Pepsi and Panadol.
What about the harshest thing anyone has said to you in your career?
“The work is SH*T.” Ok, it’s never easy to be on the receiving end. But you’ll soon get over it. – David Sin
Find out more about David here!
Marketing Interactive’s Creative Catch-Up is an ongoing series with Malaysia’s top creatives.