Michael Knox’s Cannes Lions’ jury journeyJune 16th, 2014
And that is for just the Promo and Activation category at the 2014 Cannes Lions International Festival of Creativity.
Michael Knox, Managing Partner of Grey Melbourne, is currently at Cannes judging for the Promo & Activation category. He is reporting exclusively for Campaign Brief Asia on his jury experience for the Cannes Lions.
“The roadies on the Croisette are making good progress too. Stages and pop-ups are popping up. Convoys of very large trucks roll into town filled with rosé and formcore presentation boards. Flowers are being planted, ready to be trampled by the international lanyard army. Each day more juries arrive and very soon the relatively quiet streets of Cannes will turn into the united colours of advertising.” – Michael Knox
Find out more about Michael’s experience here!
This year’s Cannes Lions International Festival of Creativity also sees five of Grey’s creative leaders serving on board the jury panel.