Movember, masculinity and man-wives – Eric LeongNovember 13th, 2014
“It is that glorious time of the year again when men all over the world grow their moustaches, raise money for men’s health, and make excessive use of the prefix ‘man-’ (as in ‘man-date’, ‘man-cave’, ‘man-points’ – the possibilities are endless).
Movember is upon us and what strikes me as most fascinating about the annual event is what it says about the state of masculinity in our world today.
Simply put, Movember is an event for our times.” – Eric Leong, Planning Director of Grey Group Hong Kong
Eric guest posts for Mumbrella Asia where he looks at the growing phenomenon of the househusband and wonders what this means for marketers.
Read the article here.