Neil Cotton Joins Grey Group Singapore’s Leadership Team

Neil Cotton has joined Grey Group Singapore as part of the core Singapore leadership team. In his dual role as Global Strategy Director for GSK and Chief Strategy Officer (CSO) for Grey Group Singapore, he will oversee the strategy and planning as well as help to design a path for repositioning, growth and improved profitability in an environment of increasing competition and constant change.


An experienced and well-respected industry veteran of 27 years, Neil joins us from Liberty Networks, a brand and innovation consultancy firm he founded in 2011 with an impressive list of wide-ranging clients such as Unilever, Infiniti & OCBC, amongst others.


He has previously held a number of senior leadership roles including; Senior Partner & Worldwide Group Planning Director (1992-2002) at Ogilvy & Mather, New York, where he was the Global Head of Planning. Neil then went on to become the Regional Head of Planning (2002-2005) at Bates, Hong Kong (HK), and was instrumental in building the planning function and re-positioning the Bates network before it was acquired by WPP. In 2005, he joined Lowe Worldwide, HK, as the Chief Strategy Officer (2005-2007) and was widely credited with bringing in the planning discipline to their Asia operations. He was also the founder of GMT+8 Consulting, HK/Shanghai (2007-2009). From 2009-2011, Neil was the Chief Strategy Officer at Young & Rubicam, Singapore, and was attributed as a key contributor in developing their planning resources.


Neil’s illustrious and globetrotting career, has seen him collaborating with many prestigious brands, notably, Coca Cola, Johnson & Johnson, Heineken, Audi, IBM, and Nokia, across several geographies such as Singapore, Hong Kong, New York, and London.

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