Panadol: Home of Reconnection

Panadol has launched its first ever core brand campaign in its 60-year history to remind Australians to take time away from their devices and reconnect with friends and families.

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No brightly coloured boxes of pills appear in the content and instead, the GlaxoSmithKline-owned entity focuses on its wider brand message, as opposed to the actual product. It is the first time Panadol has approached its advertising with its ‘brand purpose’ in mind, broadening the conversation from ‘pain relief now’ to ‘switching off life headaches’.

Read more HERE



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